Mentor Monthly #87: Professionals - Add Coaching To Your Services

Announcements/Offers

Free Listing in Links Directory
We have a links directory for coaches, trainers, counselors, therapists, fitness trainers, consultants and other service professionals. Get yourself listed - for free! All you need to do is link back to our site. This increases both your link popularity and ours with Google - meaning we both come up higher when people do a web search.

To submit your site to our directory, visit:
http://www.life-coaching-resource.com/links/

Thanks Ken Wright for a fantastic, informative call Thursday!
You can find more about this coach, who made 6 figures in his first year of coaching, here:
http://www.thewrightcoaching.com/

(And you can sign up for his newsletter, "Tips to Lead the Wright Way", on the front page, bottom right)

How Did These Coaches Set Up Their Businesses So Quickly?
You can save yourself the hundreds or thousands of dollars you may have paid a mentor coach or training school. After personally mentoring sixty coaches and founding a coach training school, I've compiled everything I know about starting a successful coaching practice in one easy-to-follow Manual.

And it's wonderful to see such huge results like this:

"I can't think of a better investment or more profitable long term step for an aspiring coach to take other than purchase and devour the CoachStart Manual. I used this guide as my Bible when commencing my coaching business and my first 12 months generated revenues over 6 figures....well in excess of my plans and expectations. For a fast start to your business I strongly recommend its use, you'll gain confidence and turn your dreams into reality."

Ken Wright, US
www.TheWrightCoaching.com

“I wish I had known about the CoachStart Manual before I signed up with my training school. I could have saved myself almost £600!”

Clare Evans, UK

"I 'inhaled' the manual and loved it. You give very practical advice and I particularly liked the 'sample' dialogues that a coach might have with a prospect (warm and hot invitations) and the sample script. I practice it every chance I get. Thanks for such a great and inspiring Manual!"

Midgie Thompson, UK
www.brightfuturescoaching.com

So, let's get started! Get your CoachStart Manual in the next 5 minutes at http://www.coachstart.com/, and start building!

FEATURE: Professionals - Add Coaching To Your Services

Have you thought of entering the coaching industry? Are you a teacher, trainer, counselor, therapist, financial planner or other professional and feel coaching could be a great new career or add on to your current service?

Advantages

Advantages of adding coaching to your repertoire include:

• possible cross-selling from your current services (i.e. they hire you as a trainer, and you upsell them to your coaching. You've been coaching someone for 3 months, and they bring you into their company as a trainer)


• adding variety to your work which may help maintain creativity in your work


• you have an existing client base to begin offering your new services!

Adding coaching to your current services can help you build your practice and increase your income by adding more value to your current services.

What's the difference?

Some people ask "What's the difference between coaching, and what I already do?"Sometimes the line is blurred. You could actually offer the exact same service under the label of coaching, and you might make more sales. For example, people might be reluctant to hire a therapist fearing people will think something is wrong with them. But if they see you offer 'coaching', they might jump on it.

However, there really is a difference. As a coach, you're not being an expert. You might slip in expert advice, but you're really just asking the right questions, to help the client see their own answers. (For more on how to structure a coaching service, see The CoachStart™ Manual).

Easy Strategy

One easy strategy is to offer every one of your current and past clients a complimentary coaching session with no obligation. Make the offer for a specific limited time as a thank you for being a client.

During the trial session, you can introduce them to your new service. Plus you will want to ask them for their feedback and invite them to more sessions if they enjoy it.

Gift Sessions

At the end of the trial session, you may offer them three additional complimentary coaching session vouchers to share with their friends and colleagues. Ask them if there is anyone they'd like to give this gift to and give suggestions - someone contemplating a major life change, someone interested in self-help topics, someone needing a little extra support or someone who might enjoy trying out a session.

These trial sessions with your current clients also give you the opportunity to feel out if coaching is right for you. They will help you decide if coaching is something you want to continue as an additional service or even help you transition into full-time coaching.

If you would like the full chapter on entering the coaching profession or if you would like to see the other chapters included in The CoachStart Manual™, you can find them here.

Action

1. If you are a professional thinking of coaching, create your warm invitation script. (i.e. what will you say when you get someone on the phone?)



2. Write down a goal of how many current clients you will contact this week about coaching.


3. For accountability, post your goal at the blog. Post again when you have accomplished your goal.


4. For current coaches, how many contacts will you call to offer an introductory session? Post it at the blog. Then post again when you have accomplished your goal.

* * *
Enjoy!

P.S. Got a comment on this article? Please add it to the blog.