MM#86: How to Get Clients Via Alliances

1. Announcements/Offers

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2. FEATURE: How To Get Clients Via Alliances

What happens when you make 10 calls to prospective clients? You might get two clients, right?

But what if you made 10 calls to potential alliances, made two alliances, and each alliance led to fifty new clients in the next year! Which would be the best use of your time?

In an alliance, both parties must benefit. So, the approach to potential alliances should include what you can do for them as well as what you'd like them to do for you. Make the offer appealing and easy to implement.

For example, suppose you are a masseuse and you create an alliance with a local gym. The gym hands out your "Free Reflexology with your First Massage" coupons to every new member. In return, you send out the gym's flyer with your Christmas Mailing. Everyone wins! The
customers win by being introduced to a great masseuse and gym, with free bonuses. The gym wins by getting their offer in front of your clients, who are interested in their health. And you win by gaining a steady stream of clients – all with much the same effort you would make to only gain two clients!

In the CoachStart Manual™ I detail my 5-step process to set up streams of alliance clients easily, creating a win-win situation between you and your alliances.

I'd like to give you the first three steps here in this article:

1. TARGET MARKET

After you've decided to become a Coach or other service professional, and decided whom you will serve (discussed in chapter 3 of the CoachStart Manual™), you'll need to identify specific characteristics of your target market. Write down characteristics such as income, interests, magazines they read, clubs they belong to, other types of businesses they frequent, etc. As an example, massage clients may need to have a certain level of disposable income, live in your local area, be interested in health, and more.

2. LIST PROVIDERS

Make a list of businesses who sell to your potential clients. Who already has relationships within your target market? As you brainstorm and list these providers, think about the most productive providers and those most likely to be a good match – then order your list. Here are some examples for the massage industry:

• Gyms
  
• Yoga Studios


• Cafes


• Book Clubs


• Health Spas


• Dance Schools


• Sporting Clubs


• Life Coaches


• Doctors


• Other masseuses with different styles

3. THEY SCRATCH YOUR BACK

For each potential alliance partner you've listed, jot down how they can scratch your back - what they could to promote your service. Be creative and think about how their business practices can support your goal to increase your client base. For example, they could:

• Distribute your flyer to their new members or in their regular mailings.


• Display a sign advertising your offer at their premises.


• Sell your product directly. They collect the money and pass the agreed fee to you.


• Invite you to give a free speech/seminar to their members.


• Publish your articles in their newsletter or magazine.


• Pay commission on sales you send them.


• Send a special letter or email to their clients advertising your product/service
  
  

See how exciting this can be!!?

These steps get you started on your way to increasing your client base . You can make a difference to people around you, right now!

And you can set up streams of clients, instead of 'drips' of clients, right now.

Action

1. Describe your target market.


2. Make your list of people/businesses that are already helping your target market.


3. Jot down what they can do for you, and what you can do for them.


4. Plan to meet with at least one potential alliance this week either in person, by phone or email.


5. Share your plans now, and when you have accomplished them at the blog!

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This chapter was drawn from The CoachStart™ Manual, found together with hundreds of dollars in free bonuses, here.

Enjoy!

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