MM #58: How I Got 409 Orders in 10 Days

What People are Saying About '10 Super Coaches'
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"I was working on a marketing strategy that was going to cost quite a bit of money when I bought the ebook. It made me realise there is a MUCH more direct, and less expensive method. Saved me several hundred pounds and gave me a kick up the rear end to do something else.
Thanks!"

Neil Gilbranch, United Kingdom

"Why re-invent the wheel when you can see how successful people are already producing results you want? Don't hesitate, buy it today. The '10 Super Coaches' ebook has given me the confidence and inner strength I needed to build my business, I have been able to fine-tune my fees, and I have offered sample sessions with success."Denise Simons, New Zealand RELATE Coaching

Visit http://www.10SuperCoaches.com

FEATURE: How I got 409 orders in 10 days

Would you like to get more clients?

Most of my subscribers say 'Yes!'

You may even have a product, or plan to have a product. And you might be interested in how to generate some sales for that product - quickly!

The Power of Promotions

Promotions are a great way to jump-start your sales. Or, they can be a great way to simply do something nice for your customers.

We recently had a successful 2 for 1 promotion of'fer of my Internet Clients program, where we paired people with buddies for support - plus they got to share the cost of the program! As a result, we had a big sales week.

It got me thinking about promotions and special of'fers and how they can boost sales for you as well. Promotions allow you to give deals to your customers - and who doesn't like a deal?

Promotions include:
Spe'cial Deals / Of'fers
Coupons
Offering Premiums or Bonuses, and
Trial Of'fers

Spec'ial Off'ers

Any time you modify your price, terms, or increase the value, it is a spe'cial of'fer. Consider a 25% off sale. How about bundling two programs together - they buy Program A and get Program B for free? Or providing lifetime updates when they purchase by a certain date?

The advantage of a spe'cial of'fer is that can get the word out quickly, and generate sales fast. However, one disadvantage is that it may reduce the perceived value of the item. So it's a good idea to give a reason for the spe'cial of'fer. For example:- "My production guy misprinted the CD's so they are 25% off"- "It's my birthday and we're celebrating with a 2 for 1 sale!"

Coupons

Consider a coupon for first-time buyers to introduce them to your company. Or a couple for existing customers to upgrade to the next level. When I was building my coaching practice, I distributed 'Free Coaching Session' coupons to a couple of local masseuses, who started giving them away to new clients as a good will gesture, and mailing them out at Christmas! (And I'm going to give you the PDF so you can see exactly what I'm talking about).

You can also use coupons as an added value for something. For example, when people or'der The Truth About Women ebook, they receive a fr'ee ecoupon for a relationship coaching session with a coach. This is a great premium or bonus.

Offering Premiums or Bonuses

Customers love to get "something for nothing". Don't we all? Premiums raise the value of what you are selling. They could be anything from fr'ee logo pens to bonus recordings, eBooks, or teleclasses. Sometimes we o'ffer no shipping charges or a fr'ee coaching session. Or a f'ree audio recording if people buy a product by a certain date.

Businesses can get together to offer bonuses. An oil change place nearby of'fers a fr'ee car wash coupon with an oil change. If you're a business coach, why not o'ffer a free coaching session with your business colleague who is a life coach? Or offer three ebooks of high value, gathered from your coaching colleagues? They win because they get exposure, and you win because you get the sale.

Trials

We ran a very successful promotion this winter o'ffering The CoachStart Manual for a $1 trial. People had 30 days to look the Manual over and decide whether or not to keep it for the full purchase price of $97. We made the off'er even more enticing by providing half price shipping, and - in 10 days I got 409 orders! How popular would your promotion be if it offered a '1 Week Coaching Trial' Program, to ten people who qualify? At the end of the week you both decide if you'll continue on to do the 3-month program.

Scarcity

The promotions above are a reason to buy, but with all promotions, you need to provide an incentive to buy NOW. So you make the of'fer scarce - usually through limiting the time it is available, or by limiting it to the first say 50 people who buy. And remember: it isn't "special" if it happens all the time.

When to run a promotion

It's good to have a special reason, or a special perceived reason. You don't want to make your customers think that you are always giving away the farm. You could devalue your product in their eyes and then it won't be spec'ial any more. So, you want to keep up the excitement without promotion overload.

Here are some WHEN ideas -

• Birthday / Anniversary events

1st sale, 1st day in business, personal anniversary, owner birthday, birth of a baby

• Holidays - Christmas, President's Day, School's Out, Groundhog Day


• Customer / Newsletter Subscriber Thresholds - 10,000 subscribers, 1,000th customer


• New Product Introduction, Pre-launch Spe'cials


• New Product Updates


• Full Moon


• To Celebrate - well, just about anything!

Action: What's your next promotion?

What would you like to generate some fast sales of?If it's your coaching service, for example, what's a spe'cial of'fer that could get you 5-10 clients in the next 7 days?

1. Write down your promotion or spe'cial of'fer that would have people excited to grab your service or product.

2. Post what you will, or might do at the blog.

3. Have you done a coaching promotion that worked really well? Share the love! Let your fellow coaches know by posting that too at the blog.

4. If you have an idea for a promotion you would love to see at SolutionBox, and think would be really hot, please post this too at the blog.

Enjoy!

David

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